ALL CASES

What we designed — and what changed

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01Full redesignDEX · NDA2026

A DEX relaunched in three months

We standardized the UI kit and turned dense on-chain data into screens traders can scan quickly

  • Redesign
  • UI kit
  • Data-heavy UI
100+SCREENS BROUGHT
UNDER ONE SYSTEM
5K DAUHELD FOR
THREE MONTHS
+23%GROWTH IN
FEE REVENUE
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DEX portfolio on tablet and phone — PNL chart, distribution bars, open positions and the mobile trading terminal
02Product designCRYPTO · AUTOMATED TRADING2018–2025 · 8 YEARS

A crypto platform that stopped losing newcomers

We simplified an automated trading platform used across a dozen exchanges: terminal, bot flows and mobile. Clear enough for a first trade, fast enough for active traders

  • Trading terminal
  • Mobile flows
  • Design system
−30%SUPPORT REQUESTS
140KTRADERS FROM ZERO
IN 8 YEARS
63%ON MOBILE,
UP FROM 48%
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Crypto trading terminal on a laptop — chart, order book and smart order panel
03Product strategyCRYPTO · B2B SAAS2025–2026

A trading platform turned into a white-label builder

A crypto platform running bots, signals and smart trading for its own users. We designed the builder on top: a blogger or trading community picks a domain, a brand, instruments and prices in six steps, and launches their own platform the same evening, billing their own subscribers

  • Market research
  • Business model
  • Launch wizard
  • Operator panel
3.1×PARTNER EARNINGS
PER USER
40+WL PLATFORMS
LAUNCHED
+11%NEW USERS
ON THE PLATFORM
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A partner platform launched on the white-label — its own branded bot marketplace on a tablet, with the six-stage white-label creation wizard open in front of it
04New product designPROPTECH · B2B CRM2025

A CRM for realtors who kept choosing paper

Paper wins because it needs no setup and no training. So the CRM opens ready to work: deals, tasks and priorities in a single flow, with nothing to configure or import before the first deal

  • CRM UX
  • Kanban pipeline
  • Mobile-first
11AGENCIES IN THE FIRST QUARTER
0SETTINGS
BEFORE START
1TOOL INSTEAD
OF FIVE
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Realtor CRM on a tablet — deal kanban from new lead to contract, with tasks, reminders and a calendar
05Product analyticsB2B CRM · AMPLITUDE · AI2026

The AI assistant went unnoticed. We found out why

A large B2B sales CRM: the top-line kept growing while users stalled during setup and the AI assistant went unused. We instrumented the journey in Amplitude, found the two causes of churn and changed the flows behind them

  • Product analytics
  • AI UX
  • Amplitude
×3.4AI ASSISTANT
WEEKLY USE
+37%REACH THE
FIRST RESULT
47%RETURN IN
WEEK 4
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A CRM deal card with the AI assistant inside it — a suggested next step and a drafted follow-up email in the context of the deal